Connect with Your Current and Potential Customers

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Influential leaders and lifelong learners rely on WFAE for in-depth news and diverse perspectives to inform their decisions and make the day more interesting. The region’s source for NPR® news and regionally relevant reporting gives greater Charlotte’s influencers trusted macro and micro context for their decisions.

Partner with us to be a brand they prefer and share with others



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355,000+ unique monthly listeners ¹

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790,000+ monthly touchpoints including streaming sessions and website page views ²

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77,000+ monthly downloads ²

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20+ events annually, ranging from public forums to performances to culinary celebrations


Sources: 1. Nielsen Audio PPM, Charlotte Metro, Jan–Dec 2018, A18+ M-SN 6A-12M; 2. Nov 2018-Jan 2019, 3-month average

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Our Fans Shape Charlotte

Educated — They prioritize education and lifelong learning

Influential — They drive trends among corporate and social networks

Affluent — With discretionary income, they have immense purchasing power

Cultural — Passionate about the arts, they find inspiration at cultural events

Community-minded — They lead and participate in community initiatives


Our Sponsors Get Results

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77% of listeners have taken action in response to a public radio sponsorship message

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75% of listeners hold a more positive opinion of a company that supports public radio

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69% of listeners prefer to purchase products and services from public radio sponsors


Source: Lightspeed Research, NPR State of Sponsorship Survey, March 2019

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How Sponsorship Works

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We create unique messaging based on your needs

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Your message resonates with our audience in a clutter-free environment

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Our audience takes action to support your brand